The Difference Between Understanding and Monetizing Plus Size

The Difference Between Understanding and Monetizing Plus Size

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The plus size part of the lingerie market has taken off in the past few years, in part because companies have finally realized plus size consumers have money and are willing to pay for access to lingerie and other fashion items. We've seen this most recently with Nordstrom picking up the Addition Elle line, but it's clear many companies have figured out that plus size customers want to shop just as much […]

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