Digital Strategy Critique: Victoria's Secret ” The Perfect 'Body' ” Campaign

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Introduction Victoria’s Secret (VS), the iconic lingerie brand featuring renowned supermodels and a world-famous runway show, is the leading specialty retailer of women’s lingerie, body care, accessories, prestige fragrance and lounge and athletic wear. Victoria’s Secret products are sold worldwide in more than 1,500 stores and online at victoriassecret.com, enabling consumers to shop the brand…

Digital Strategy Critique: Victoria's Secret ” The Perfect 'Body' ” Campaign