What Great Brands Do, Book, Author, Brand Strategy

In What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, brand strategy expert Denise Lee Yohn identifies what separates the world’s top brands.

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Highlight, take notes, and search in the book In this edition, page numbers are just like the physical edition

Truth About Creating Brands People Love, The

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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest: Yohn, Denise Lee: 9781118611258: : Books

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Author Denise Lee Yohn on Building a Rockstar Brand

Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence (Paperback)

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