Dove ads with 'real' women get attention

Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.
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Doverealbeautycampaign

Real Beauty Sketches

Dove Advanced Care TV Spot, 'A Call to Women'

Final Draft – What went wrong with Dove's attempt at “Real Beauty”? – Makeup, Adverts and Everything Else!

PDF] Performing Beauty: Dove's “Real Beauty” Campaign

DOVE Evolution of Brand, PDF, Unilever

PR]:How Dove Gained Attention. Dove did a “Choose Beautiful” campaign…, by Morgan Ann

Sage Business Cases - Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy

iTalkBB MEDIA Your Gateway to the Chinese Community

Building a Brand Based on Values: Lessons from Dove's 'Real Beauty' Campaign, by MarketingApt

PDF) Four Women, Four Voices Lorena Rodriguez Lezica

Dove. Vogue, 2005. This ad fulfills the self- esteem concept. It is made to make the person viewing the ad f…