Wearing the Pants: Dovetail Is Making Workwear for Women, By Women

Started in 2018 by the two owners of a landscaping business in Oregon, Dovetail Workwear aim to make "top-to-toe, all-season, all-reason" utility apparel for women. Hailey Moore stumbled upon their work pants at her local hardware store and wanted to know more. Read on for her review of Dovetail's workwear and thoughts on how the brand's mission is having an impact beyond the retail space. Changing culture by making women's-specific utility apparel might sound like some kind of capitalistic-marketing campaign, but when it comes to Dovetail Workwear's mission, I'm actually fully bought-in. Maybe it's because recent data from the National…

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