Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

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E.L.F. Cosmetics Jelly Pop Skincare and Makeup is a Fresh, Cool, Summer Pick! - Musings of a Muse, elf makeup

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Tira acqua Economy, detergente, Messa in Opera del Vetro, Prodotti, tira acqua per vetri

Tira acqua Economy, detergente, Messa in Opera del Vetro, Prodotti, tira acqua per vetri

Tira acqua Economy, detergente, Messa in Opera del Vetro, Prodotti, tira acqua per vetri

Viral TikTok e.l.f. Campaign Linked to 'Sex Cult' NXIVM

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e.l.f. Cosmetics TikTok for Business Case Study