Asos Is Featuring Swimsuit Models with Stretch Marks and Acne Scars

These un-retouched photos are garnering major praise.

ASOS Features Models That Actually Look Like Human Women

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Women hail £14 scrub for banishing stretch marks in dramatic 'before and after' - Mirror Online

Woman praises ASOS for 'keeping it real' by not retouching 'imperfections' on models

ASOS now has swimsuit ads that embrace stretch marks instead of airbrushing them out

The Internet Is Obsessed With These ASOS Models' Stretch Marks

ASOS swimsuit ads show unedited models with stretch marks

Model Nia Pettitt celebrates bacne in Aerie ad campaign

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Twitter accusing Missguided of photoshopping stretch marks onto models

Asos praised for showing model's 'beautiful' stretchmarks in untouched photos, The Independent

Asos proudly displays models with stretch marks on its website

ASOS praised for using models with stretch marks

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ASOS Now Shows Models With Stretch Marks