Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.
Goodbye Angels - Victoria's Secret is finally becoming inclusive by replacing its racy fashion shows with diverse spokeswomen that include Priyanka Chopra with plus-sized and transgender models. They will never pose in
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Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model
No more angels: Victoria's Secret to attempt one of the biggest brand turnarounds in recent history
Former Victoria's Secret model says she was diagnosed with PTSD after walking in 2016 show
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Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand
Victoria Secret - ボディミスト
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Victoria's Secret rebrands without its Angels - The Washington Post