The high-end gym chain forbade new members from joining on January 1st. Here's what a fitness instructor thinks of the viral campaign.
Equinox: It's Not Fitness, It's Lifeblood - by Safi Aziz
Equinox gym launches 'We Don't Speak January' campaign
Equinox suspends member sign-ups in controversial new year membership campaign
Ad critique: Equinox βWe don't speak Januaryβ #advertisingtiktok #mark
Equinox gym launches 'We Don't Speak January' campaign
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