Gen Z is Changing the Marketing Game: Here's What You Need to Know

Generation Z, born between 1996 and 2010, is the most diverse and connected generation in history. They are also known as iGen, Centennials, or Plurals, and have different values, priorities, and expectations than previous generations. Gen Z grew up with technology at their fingertips and have never known a world without it. As a result,…

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[Paggi, Robin, Clowes, Kat] on . *FREE* shipping on qualifying offers. Managing Generation Z: How to Recruit, Onboard, Develop, and

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