A generic brand refers to the brand that do not have a brand name because of lack of promotions like advertisements which otherwise raises the popularity of the product and hence its price. Generic brands are usually very less expensive. The preference of generic brands hence increases in recessions when they work as a substitute for the expensive brands. They are also preferable by the cost conscious consumers.
Generic Brand: Definition, Types, Vs. Store Brand
2024 marketing plan example - how to create with case study
Generic - definition and meaning - Market Business News
Kotlers Five Product Levels Model With Generic Product Business Strategy Best Practice, Presentation Graphics, Presentation PowerPoint Example
What is a Brand?
10 Monopolistic Competition Examples (2024)
5 Luxury Sales Resume Examples & Guide for 2024
38 Marketing Plan Examples, Samples, & Templates
Performance marketing strategy – Flowchart example
Category Management: 6 Planogram Steps You Need to Know
Affiliate Marketing 101: What it is and How to Get Started
Well-defined Data Part 2 - Generic Business Entities - Business Analyst Articles, Webinars, Templates, Jobs
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Kotlers Five Product Levels Model With Generic Product Business Strategy Best Practice, Presentation Graphics, Presentation PowerPoint Example