Mirum, AirCarbon Get Hero Spot in H&M's Latest 'Innovation Story

Next-gen materials like Mirum and AirCarbon are part of H&M's "Cherish Waste" Innovation Story collection, with an immersive New York exhibit, too.

Kaley Roshitsh – Page 32 – WWD

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

H&M'S LATEST INNOVATION STORIES COLLECTION CELEBRATES ITS DEBUT - Numéro Netherlands

The Brands: How H&M wants to set a new era in (fast) fashion

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

H&M Innovation Re-Enchantment Design Story Collection

GET READY FOR THE PARTY: H&M'S INNOVATION CIRCULAR DESIGN STORY COLLECTION IS COMING!

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo