After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past week.
XCAIXISTAS|TikTok Search, eurogamerpt
Sara Spruch-Feiner (@sarajanenyc)
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Taylor Kazlauskas on LinkedIn: Glossy Pop Newsletter: De
XCAIXISTAS|TikTok Search, eurogamerpt
XCAIXISTAS|TikTok Search, eurogamerpt
Glossy LinkedIn
デ・インフルエンシング は過剰消費や偽りへのTikTokの対応策:いまは
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Daniel Dollow on LinkedIn: Glossy Pop Newsletter: De-influencing