Has Authentic Brands Group created a new brand-building model

In the initial public offering prospectus for Authentic Brands Group, Jamie Salter, founder and CEO, describes how he came up with his company’s licensing platform that “deconstructs and reconstructs” the traditional brand building model. Does Authentic Brands Group’s licensing model better set up brands to pursue digital and global growth than traditional models?

The AIDA model and how to apply it in the real world - examples and tips

How to Choose a Brand Name - Poll the People

Has Authentic Brands Group created a new brand-building model? - RetailWire

Authentic Brands Group Announces $500M Primary Follow-on Investment From General Atlantic

Mondottica Group

Nine West Company Analysis

CVC and HPS to purchase equity stakes in Authentic Brands Group

Adidas strikes deal to sell Reebok to Authentic Brands Group

21-Step Brand Building Process (Build A Brand in 2023)

How to Choose the Right Brand Architecture for Your Business - Elements Brand Management

Logo Design & Brand Identity for Entrepreneurs

Why Having a Brand Architecture Strategy Matters