H&M praised for championing body confidence after refusing to air-brush photos of models with blemishes and stretchmarks, London Evening Standard

H&M has been praised for promoting body confidence after leaving stretch marks and blemishes on photos of models instead of airbrushing them out.
H&M has been praised for promoting body confidence after leaving stretch marks and blemishes on photos of models instead of airbrushing them out.

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H&M praised for using models with perfect imperfections

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This Woman Penned a Powerful Letter to H&M Calling Out Its “Unrealistically Small” Sizing

H&M stops airbrushing bikini models - who proudly show off their stretch marks, scars, moles and hairy arms

H&M joining the 'healthy body image' bandwagon.

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H&M praised for championing body confidence after refusing to air-brush photos of models with blemishes and stretchmarks, London Evening Standard

H&M praised for championing body confidence after refusing to air-brush photos of models with blemishes and stretchmarks, London Evening Standard

Missguided accused of 'Photoshopping stretch marks' onto lingerie model's bum… days after telling shoppers to 'embrace their flaws