If the models on the H&M website look too good to be true, it's because they are.
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H&M S/S19 Digital Campaign - Jason Jean
Do H&M's Models Look Too Perfect To Be Real? That's Because They're Not!
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Retailers increasingly trialling AI fashion models and virtual try-on tech
H&M's “completely virtual” female form is completely unattainable (because, um, it's virtual)
H&M Innovation Metaverse Design Story Collection 2022 Photos
H&M releases a metaverse design story collection - View the VIBE Toronto
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H&M's Latest Collection Explores The Fluidity Of Fashion In The Physical and Digital World - Elle India