H&M's Virtual Models

If the models on the H&M website look too good to be true, it's because they are.

H&M: From digital laggard to leader, Indicator

H&M Opens its First Store in Metaverse

H&M S/S19 Digital Campaign - Jason Jean

Do H&M's Models Look Too Perfect To Be Real? That's Because They're Not!

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Retailers increasingly trialling AI fashion models and virtual try-on tech

H&M's “completely virtual” female form is completely unattainable (because, um, it's virtual)

H&M Innovation Metaverse Design Story Collection 2022 Photos

H&M releases a metaverse design story collection - View the VIBE Toronto

Institute of Digital Fashion Teams Up With H&M On Virtual Wearables

H&M x Mugler: How to Shop Online & In Stores, Best Pieces to Buy

H&M's Latest Collection Explores The Fluidity Of Fashion In The Physical and Digital World - Elle India