H&M to embrace marketplace model as a test case - ChannelX

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H&M market geographical map. Source: Euromonitor (2022).

Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding - ScienceDirect

H&M trials marketplace model in Germany & Sweden - ChannelX

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H&M supply network map. Data source: H&M Suppliers List (2019).

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