Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.
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Head-to-Head in the US Underwear Market: Aerie vs. Victoria's
Brand Comparison- Aerie vs. Victoria's Secret
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Victoria's Secret overhauls its racy fashion catwalk in the
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American Eagle's body-positive lingerie line Aerie is thriving
Victoria's Secret is leaning into comfort and women are taking notice
I Shopped for Lingerie at Victoria's Secret Versus Aerie