Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for

Beyoncé recently re-launched her active wear line, Ivy Park in collaboration with Adidas. If you know Beyoncé, you know she packages her marketing and PR with the same passion and tenacity she puts into her craft as an artiste.

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Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for

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Three Branding Lessons from Ivy Park

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Beyoncé Releases First Ivy Park Collection With Adidas

Beyoncé launches unisex Adidas x IVY PARK collection - Thred Website

Beyoncé Announces Surprise Activewear Collection With Adidas X Ivy Park

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Beyoncé's New 'Icy Park' Adidas x Ivy Park Collection Drops Today! Get All the Details

Beyoncé Models New Valentine's Day-Themed Ivy Park x Adidas Collection