Herald Interview] Managing director of COS stresses timeless

Herald Interview] Managing director of COS stresses timeless

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In the era of fast fashion, the life cycle of clothing is becoming shorter. People consume clothes as if they are disposable goods, driven by the supply of low-cost, trendy clothes offered by fashion giants such as Zara and H&M. However, the philosophy of COS goes against this fashion trend ― it believes fashion and longevity should go hand-in-hand, said Marie Honda, managing director of the company, a sister brand

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