The corset stopped selling, so the company's new CEO decided to develop new products. Then in 1973 Warner Company made history by assigning to cup sizes. The ABC way of bra sizing is still
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For Sale by Mirluck VINTAGE MAGAZINE ADVERTISEMENT Measures approx. 8 by 11 inches. Very Good condition.
1947 women's Warner's ABC Alphabet bra pretty blonde vintage fashion ad
Warner Bros. corset, c.1889
Warners
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
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1955 WARNER'S MERRY WIDOW Corset - Lingerie - Bras - Sexy Women VINTAGE AD