How Body Positivity, Micro-Influencers, and Understanding Their Audience  Made Aerie a Juggernaut

How Body Positivity, Micro-Influencers, and Understanding Their Audience Made Aerie a Juggernaut

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In 2014, Aerie committed to stop airbrushing photos of models. Since then, it has claimed body positivity as a fundamental part of its brand.

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