How Outdoor Voices Built a Successful Brand
Outdoor Voices is a well-liked label that specializes in both athletic and casual wear. From 2014 to 2020, they experienced rapid growth, quickly expanded into retail with the opening of 12+ stores, and maintained a DTC presence accounting for roughly 70% of total sales. Instead of using spandex or polyester
Outdoor Voices is a well-liked label that specializes in both athletic and casual wear. From 2014 to 2020, they experienced rapid growth, quickly expanded into retail with the opening of 12+ stores, and maintained a DTC presence accounting for roughly 70% of total sales. Instead of using spandex or polyester blends, they popularized the use of matte fabrics in athletic wear. By offering products in a wide range of colors like moss green, charcoal gray, mocha brown, strawberry red, and more, they
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