How Tweens Took Over the Beauty Aisle

Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.
Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.

So Your Tween Is Shopping at Sephora - The Atlantic

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Anna Vale on LinkedIn: Youth to the People, Dedcool Join Forces

Anna Vale on LinkedIn: Youth to the People, Dedcool Join Forces

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Gen-Z and Gen Alpha's Beauty Behaviours Are Not Trends

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