How the Sears Catalog Disrupted the Jim Crow South and Helped Give Birth to the Delta Blues & Rock and Roll

For all of the justified ire directed at certain online retailers for their anti-competitive practices, tax evasion, labor exploitation, and so on, one fact often goes unremarked upon since it seems to fall outside the usual narratives.

The Sears mail-order catalogue subverted Jim Crow-era racism

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[Sitton, Thad, Conrad, James H., Orton, Richard] on . *FREE* shipping on qualifying offers. Freedom Colonies: Independent Black Texans

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Sears Sold 75,000 DIY Mail Order Homes Between 1908 and 1939, and Transformed American Life

How Sears and its catalog helped subvert Jim Crow in the South

My President Was Black - The Atlantic

How Sears and its catalog helped subvert Jim Crow in the South

Sears' 'radical' past: How mail-order catalogs subverted the racial hierarchy of Jim Crow