Several startups are now selling foods for children, using millets such as ragi and oats using convenience and health as a plank to market these products.
ITC to Acquire Healthy Snacks Brand Yogabar - Indian Retailer
ITC to acquire Yoga Bar to expand presence in fast growing healthy foods space - The Economic Times
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Mission Millets
ITC to acquire Yoga Bar; to strengthen presence in healthy foods space
march-2012
Shares of ITC: Yoga Bar to be acquired by ITC! Heres everything you need to know
ITC to acquire DTC snack brand Yoga Bar