A Trans Man Stars in an Inclusive New Subway Ad for Period Underwear Brand Thinx

Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York

Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York's Union Square station today, the brand has represented exactly that.

Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society

Women aren't the only people who menstruate

A Trans Man Stars in an Inclusive New Subway Ad for Period Underwear Brand Thinx

Thinx Ad Features Trans Man

Can You Spot Why the MTA Might Ban These Ads From NYC's Subways?

Calaméo - CPA Pivot English November/December 2019

Ads for THINX period underwear might be too lewd for the NYC subway.

These period-friendly boxers help trans men look good and feel good

monkifesto Swedish fashion, Fashion, Women

Bolt: Bathroom, Basement • Ads of the World™, Part of The Clio Network

Why this panty ad was too racy for the subway

This Company Is Trying To Change The Way That Trans Men Experience Their Periods

Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society