Cultural Incompetency: Racist Yik Yak posts target Asian students

Cultural Incompetency: Racist Yik Yak posts target Asian students

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Masked by pseudonyms and anonymity, social media is often viewed as an attractive way to express one’s feelings candidly. But the same technology that allows users to share ideas and constructively engage with others too often devolves into a toxic, often hurtful environment. As social apps like Yik Yak, which allow users to anonymously share their opinions about anything and everything with those nearby, continue to gain popularity at the University of Iowa, many Asian-identifying students have found themselves the subject of racist and xenophobic messages.

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