Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company As Whimsical As Its Creations

Handbag and luggage maker Vera Bradley is the No. 1 midsize company for employees, a Forbes and Statista analysis finds. And the secret behind its worker-focused culture lies within cofounder Barbara Bradley Baekgaard, and a commitment to “keep the F in Fun.”

Forbes on LinkedIn: Inside Vera Bradley: How Barbara Bradley

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Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company

Celebrating 40 Years of Vera Bradley With Our Founders

Samantha Todd-Ryan (@SamanthaLTodd) / X

Forbes on LinkedIn: Inside Vera Bradley: How Barbara Bradley

Forbes on LinkedIn: Inside Vera Bradley: How Barbara Bradley

Vera Bradley Harnesses Middle American Pragmatism

Behind the Bags with Barbara Bradley Baekgaard

xiang Li on LinkedIn: Miss the blue sky, coming Sunday snow or