Reebok New Owner Is ABG. Analysts Predict What's Next for the Brand.

Reebok's new owners Authentic Brands Group plan to ramp up sales through licensing deals. Analysts worry about the future of the brand.

How much is the Reebok brand worth after being offloaded by Adidas?

ABG's CEO Expects Reebok Revenue To Double, Hit $10B

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Adidas is selling Reebok to focus on its own brand

Is Reebok owned by Adidas? - Quora

Reebok Employees Await New Creative Direction As ABG Deal Closes

Authentic Brands Group Decides Against IPO for Now - JCK

Authentic Brands Group Finalizes the Acquisition of Reebok — Authentic Newsroom

Boardriders Parent Authentic Brands' Debt Gets Ratings Upgrade

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Long-Time Reebok Exec, Todd Krinsky, Named New CEO

NBA Players Who Have Worn 'Reebok Basketball Shoes' Featuring Shaquille O'Neal - The SportsRush

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