JCPenney spends over $1billion to make store changes after emerging from  bankruptcy - as CEO says 'now is the time

JCPenney spends over $1billion to make store changes after emerging from bankruptcy - as CEO says 'now is the time

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Why JCPenney's CEO thinks his turnaround plan will be the one that finally works: 'It's about fixing the fundamentals

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JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

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