Kim Kardashian's recent foray into men's underwear via Skims, may be the gamechanger toward making men's shapewear mainstream.
Kim Kardashian is making Skims for men
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Kim Kardashian's SKIMS launches new surf-inspired swim collection - ABC News
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Kim Kardashian on Skims, Swarovski and Transcending Shapewear - The New York Times
Kim Kardashian West on Skims's Future—And Her Own - WSJ
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Kim Kardashian's Skims Launches Men's Line with Neymar Ad Campaign - WSJ