Keeping Brands Strong When Going Global

Consistent global positioning is the cornerstone of any successful global brand growth strategy. Without it brands risk becoming irrelevant before they even get established in international markets.

Five Considerations for Powerful Brand Voice Creation - The Brand

Strategy INSEAD Knowledge

REFLECTIONS ON STRONG BRANDS, BRAND STRATEGIES, AND GLOBAL BRANDING.

FACE OFF: Buy Local VS Buy Global - Trade Ready

Strategy INSEAD Knowledge

Connecting people through coffee every day

Global branding: 10 lessons for consistent global growth - Acolad

Strategy INSEAD Knowledge

Highlight, take notes, and search in the book In this edition, page numbers are just like the physical edition

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

5 Smart Strategies to Help You Go Global With Your Brand