Offended social media users used the hashtag #KimOhNo to express their outrage.
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Why is Kim Kardashian's new 'Kimono' shapewear sparking outrage in Japan, and is it really cultural appropriation or is that being wrongly used? - Quora
Kim Kardashian's Kimono shapewear sparks backlash in Japan - The Washington Post
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Kim Kardashian's Kimono fashion line to get rename following #KimOhNo backlash
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