Amid a growing trend of brands investing in resale opportunities – and on the heels of ’s acquisition of secondhand shopping app Depop for $1.6bn – it’s more apparent than ever that today’s consumers demand sustainable fashion. The Drum’s resident gen Z expert Emily Johnson examines why thrifting is more than just a trend – and how brands can make the most of the ‘vintage’ and ‘upcycling’ movements.
Chart: Personalization Essential for Gen Z's Online Experience
Sustainability, Free Full-Text
Mindful Marketing - Mindful Matters Blog - Mindful Marketing
Depop - Recent News & Activity
Opinion The Drum
Fashion resale market grows as cost-conscious consumer emerges - Just Style
Reshaping The Future of Shopping: Gen Z Turning to Digital Fashion
From thrift stores to your fingertips: The future of second-hand
Shopping online for fashion: What do Millennials and Gen Z care
Gen Z Tops Millennials on Social Media Shopping and Spending