Levi's Greatest Story Ever Worn Campaign

Levi’s Celebrates 150 Years of the 501 Jeans With "The Greatest Story Ever Worn": Showcasing a true story of Levi's fans attending a funeral in their favorite pair of 501s, as requested by the dearly departed.

Going Out in Style in the Greatest Story Ever Worn

Going Out in Style in the Greatest Story Ever Worn

Levi's Greatest Story Ever Worn Campaign

Levi's Greatest Story Ever Worn Campaign

The Greatest Story Ever Worn

Levi's - The Greatest Story Ever Worn

Going Out in Style in the Greatest Story Ever Worn

Levi's Greatest Story Ever Worn Campaign

Levi's - The Greatest Story Ever Worn