A model wears Wimble-Bum shorts created by Direct Line to fix the discomfort experienced by those queuing for the Wimbledon tennis tournament, London Stock Photo - Alamy

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A model wears Wimble-Bum shorts created by Direct Line to fix the discomfort experienced by those queuing for the Wimbledon tennis tournament, London Stock Photo - Alamy

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James Ward launches Wimble-Bum shorts created by Direct Line to fix the discomfort experienced by those queuing for the Wimbledon tennis tournament, London Stock Photo - Alamy

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