Playboy has literally gone down under, announcing the AUD$440 million acquisition of risqué Australian lingerie label Honey Birdette.
Playboy Inks Deal to Acquire Australian Lingerie Brand Honey Birdette
Playboy buys Australian lingerie chain Honey Birdette for $443
Playboy to acquire Australian lingerie brand Honey Birdette; U.S.
Playboy Acquires Australian Brand To Expand D2C Capabilities
Playboy Owner Buys Raunchy Lingerie Brand Honey Birdette, $333M
Brisbane sex shop inspired Honey Birdette business idea which just
Playboy owner buys Aussie label
Playboy Owner to Buy Honey Birdette for $333 Million
PLBY Group acquires Australian luxury lingerie brand Honey Birdette