Style Edit: How Longines' CEO levelled up the watch brand – from
Longines’ success stems from appealing to both women and men, with CEO Matthias Breschan now eyeing Gen Z’s more gender-fluid attitudes
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
When Matthias Breschan was appointed CEO of
Style Edit: How Longines' CEO levelled up the watch brand – from eyeing Gen Z's love of genderless style, to increasing revenue past US$2.25 billion thanks in part to focusing on heritage
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