Lululemon Athletica uses science to reinvent the sports bra - Los Angeles Times

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head.
The sportswear brand engineered its newest sports bra utilizing advancements in neuroscience behavior psychology and physiology.

Lululemon's top-rated $64 sports bra feels 'like a cloud

lululemon Energy Longline Bra *Medium Support, B–D Cups, Women's Bras

lululemon Energy Longline Bra *Medium Support, B-D Cups Foil

How designing sports bras helped Lululemon launch women's shoes

Sophia Chabbott WWD - Los Angeles Times

Going for a run? Keep your mind on your stride in this sleek bra that gives you support, separation and coverage, with perforated panelling for

Run Times Bra *High Support, B–G Cups

FAN FAVORITE GIFTS FOR THE FITNESS FANATIC IN YOUR LIFE

Lululemon plans to double its revenue by 2026 - Bizwomen

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

The Best-Selling Lululemon Sports Bras - PureWow

Women's Sports Bras

Run Times Bra *High Support, B–G Cups, Women's Bras

Women's Sports Bras

How designing sports bras helped Lululemon launch women's shoes brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding