The activewear company has always leaned into fitness classes, but this expansion allows it to monetise its experience-based offerings.
Hitting the Outdoor Gym: Fitness Classes With a View in NYC - NYCPlugged
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Lululemon Opens Experiential Store Concept at Mall of America - Mpls.St.Paul Magazine
Lululemon 'We Made Too Much' restocks new summer favorites: leggings, tank tops, more
Lululemon Reports Higher Sales, Raises Full-Year Outlook - WSJ
Everything You Need To Know About lululemon Studio's Partner Classes – Which Is Right For You?
lululemon Studio Just Launched—Here's What To Know
Synergy Strength Studio Updates, Photos, Videos
You can now sweat in Lululemon's gear before buying it - BNN Bloomberg
technical apparel + athletic shoes
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How Lululemon Built Athleisure's Leading Brand: Case Study, PDF, Retail
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Lululemon opens massive new store where you can work out in its gear before buying it