Lux Cozi wins the plagiarism battle against Amul Macho, Advertising

Amul Macho takes feud with Lux Cozi to ASCI

Lux Cozi wins over Amul Macho as ASCI dismisses baseless and false complaint around new underwear advertisement - The News Strike

Amitabh Bachchan For Lux Venus, 48% OFF

ALO is Suing Italic Over False, Misleading Comparative Ad Campaign - The Fashion Law

Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Lux Cozi copies Amul Macho's famous TOINGAd!

The return of the Toing

ASCI Dismisses Amul Macho's Complaint Against Lux Cozi Advertisement Starring Varun Dhawan

Weekend Wrap: 31 March 2017, Advertising

Lux Industries Limited won the legal battle against Amul Macho regarding their latest TVC, starring Varun Dhawan, marking it as a thumping win to reiterate Lux’s strong brand equity over baseless claims