Shein’s key strategy is to tap a network of largely China-based suppliers, which buck traditional manufacturing trends by accepting small initial orders and scale up based on demand
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
Chinese fast fashion e-tailer Shein takes on Zara and H&M and it's
Surpassing Zara and H&M, SHEIN's Go Global Journey: Redefining
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0
Surpassing Zara and H&M, SHEIN's Go Global Journey: Redefining
Sheng Lu, Associate Professor, Fashion and Apparel Studies
Inside SHEIN's Strategy: Why H&M and ZARA are losing to the newcomer
Sheng Lu, Associate Professor, Fashion and Apparel Studies
Chinese fast fashion e-tailer Shein takes on Zara and H&M and it's
Ordering via SMS - Indian Retailer