A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China.  Why Red is perfect for sports fashion brands Red is the perfect intersection Read More

China's Little Red Book App To Shine A Spotlight On Co-creation

Shilin Song, Author at WalktheChat

How to Find the Right Xiaohongshu KOL for My China Marketing

A Look into Lululemon and Maia Active's KOL Strategy on Red

Red/Xiaohongshu Marketing Archives - WalktheChat

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Lululemon DTC - Community Strategy in China

China KOL Marketing, Little Red Book, XiaoHongShu

BLOG - Page 2 of 35 - WalktheChat

9 Little Red Book Marketing Tips For Foreign Brands

9 Little Red Book Marketing Tips For Foreign Brands

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your

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