Hanes SIS – Maidenform - Silver Winner - 2018 Melbourne Design Awards

Maidenform – a quintessentially New York brand is a new brand in the Australian underwear market and GG together with Hanes collaborated to manifest this brand into a physical shoppable space. The brand essence is ‘Inspiring Fabulous Females’ and GG was tasked with creating a SIS that brought this brand essence to life. Working closely with Hanes Australasia in interpreting the global brand guidelines to create something relevant for the Australian market, we designed and built 5 store-in-store formats in Myer stores nationally.

Melbourne Cup 2015: Meet the milliners crafting 'crowns for the people

2018 Best of Design Awards winners for Lighting — Outdoor

March 2018 - e-Magazine - Flipbook by Fibre2Fashion

Awards - Hecker Guthrie

Featured Awards

Featured Awards

O'Dwyer's 2022 Directory of Public Relations Firms by O'Dwyer's PR Publications - Issuu

Featured Awards

Awards - Hecker Guthrie

Hanes SIS - Berlei, Bonds, Jockey - Silver Winner - 2018 Melbourne Design Awards

Melbourne Design Awards Annual 2018 - DRIVENxDESIGN Award Programs by BETTER FUTURE - Issuu

March 2018 - e-Magazine - Flipbook by Fibre2Fashion

DOC) Kambergee Bogee Day Shashi ranjan