PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

MEASURING THE IMPACT OF THE CUSTOMER-BASED BRAND EQUITY (CBBE) DIMENSION ON BRAND LOYALTY: A STUDY ON SELECTED SMARTPHONES IN BANGLADESH

PDF) Customer-based brand equity: a literature review

PDF] Measuring customer‐based brand equity: empirical evidence from the sportswear market in China

Keller (1993)Conceptualising, measuring, and managing customer-based brand equity - Conceptualizing, - Studeersnel

Sustainability, Free Full-Text

Brand Equity 2, PDF, Brand

Reflections on customer-based brand equity: perspectives, progress, and priorities

Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach

A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry - ScienceDirect

Frontiers Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world

PDF) Consumer-Based Brand Equity Conceptualization and Measurement: A Literature Review