Marimekko Decision Factory

The Marimekko Decision Factory is a reinforcement learning -based personalization engine, which recommends, personalizes, and optimizes digital experiences on Marimekko’s website to match users’ interest. While doing so, it learns from users’ behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.

Marimekko parantaa asiakaskokemusta verkossa Decision Factorylla

Marimekko Decision Factory

Marimekko and Balmuir make Helsinki debut

Marimekko Targets U.S., Asia-Pacific Markets for New Stores, Wholesale

Marimekko x Ikea's Bastua Collaboration in Person - Welcome Objects

Marimekko Decision Factory

Marimekko Changes Its Spots - The New York Times

Gem: How Marimekko Revolutionized Women's Fashion in the 60s

What we do Thoughtworks

Tekoälyyn ja koneoppimiseen liittyvät referenssit / Vantaa

Retail Thoughtworks

CARRIER MIDI PIIRTO UNIKKO - Marimekko Thailand