Marimekko Decision Factory

The Marimekko Decision Factory is a reinforcement learning -based personalization engine, which recommends, personalizes, and optimizes digital experiences on Marimekko’s website to match users’ interest. While doing so, it learns from users’ behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.

Artificial Intelligence

Kaupanalan digitalisoinnin referenssit

Artificial Intelligence

What we do Thoughtworks

Tekoälyyn ja koneoppimiseen liittyvät referenssit / Helsinki

Artificial Intelligence

Marimekko Decision Factory

Marimekko parantaa asiakaskokemusta verkossa Decision Factorylla

Tomasz Chabinka on LinkedIn: Decision Factory creates tailored

Jenni Kivikoski on LinkedIn: #personalization #optimization #data

Marimekko parantaa asiakaskokemusta verkossa Decision Factorylla

Retail and E-commerce

What we do Thoughtworks

Thoughtworks on LinkedIn: #personalization #customerintelligence