Masculinity, Hipsters and the Miller High Life Man - PUNCH

Masculinity, Hipsters and the Miller High Life Man - PUNCH

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Between 1998 and 2005, director Errol Morris created over 100 ads for Miller High Life aimed at rebranding the beer as a symbol of American masculinity. Adam Houghtaling on the enduring influence of the High Life Man message in the millennial era.

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