Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria's Secret buys Adore Me for 400 million dollars ｜ BANG Showbiz English

Acquisitions Vogue Business

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Victoria's Secret buys Adore Me for 400 million dollars ｜ BANG Showbiz English

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Victoria's Secret buys online intimates brand Adore Me - New York Business Journal

Acquisitions Vogue Business

Victoria's Secret Buys Adore Me for $400 Million

Why Victoria's Secret Is Buying AdoreMe